Deming’s 14 Points

W. Edwards Deming’s 14 points are the basis for transformation of industry. Adoption and action on the 14 points are a signal that the management intend to stay in business. aim to protect investors and jobs. Such a system formed the basis for lessons for top management in Japan in 1950 and in subsequent years.

The 14 points apply anywhere, to small organisations as well as to large ones, to the service industry as well as to manufacturing. They equally apply to any division within a company and to it’s suppliers.

As you read through each of the 14 points below, ask yourself if they still apply today, either within your current organisation, or within organisations you have recently worked for. The answers may be surprising.

1. Constancy of purpose:

Create constancy of purpose toward continual improvement of product and service, with a plan to become competitive and to stay in business.

Management have two concerns. One deals with running the business on a day to day basis. The other deals with the future of the business.

They must have clarity on the questions; what are we doing, and why are we doing it?

The answer to these questions requires knowledge and looking to the future. It is the difference between short term and long term thinking; the tortoise and the hare.

Problems of the future require constancy of purpose, and dedication to improvement.

Create constancy of purpose toward continual improvement of products and service, allocating resources to provide for long range needs, rather than only short term profitability, with the aim to become competitive, stay in business and to provide jobs.

To stay in business requires that leaders spend time on innovation, research and education. They must constantly improve the design of their product and service.

Purpose is an intent, a goal, a vision of some future desired state. To have constancy of purpose then one must first have a purpose.

 

2. The new philosophy:

We are in a new economic age, created in Japan. Management must awaken to the challenge, must learn their responsibilities, and take on leadership for change.

Improvement never stops. The system is capricious, erratic, it will affect people in different ways from one month to another. Which is why you need continuous improvement, it can never finish as change never finishes.

The customer demands and tastes change very fast, and the competition in the market grows at a rapid rate today.

Henry Ward Beecher said “Philosophy of one century is the common sense of the next”; we have to accept new philosophies according to the market trends and technology revolutions.

Learn and adopt the new philosophy, one of cooperation to everyone’s benefit.

Management must awaken to the challenge, learn their responsibilities and take on leadership for change.

We are in a new economic age, created in Japan. We can no longer live with commonly accepted levels of delays, mistakes, defective materials and defective workmanship. We cannot accept today, the levels of error that could be tolerated yesterday. Defective products and services are a cost to the system.

Only management is in a position to do something about the vast majority of errors. Transformation of Western management style is necessary to halt the continued decline of business and industry.

Its management’s task to remove the obstacles that prevent people from doing their jobs correctly.

 

3. Cease dependence on mass inspection:

Eliminate the dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.

You can not save money if you are more worried about money, than you are about quality.

Cease dependence on mass inspection to achieve quality. Mass inspection is not reliable. Inspection sound right, but it is wrong.

You can’t inspect quality in, yet we have organisations using ISO and audits as a means to prove quality.

Routine inspection is the same as planning for defects, acknowledging that the process isn’t correct, or that the specifications made no sense in the first place. Inspection is too late as well as ineffective and costly.

Instead require statistical evidence that quality is built in.

Quality doesnt come from inspection, but from improvement of the process. Improve the process so that defects aren’t produced in the first place. This eliminates the need for inspection on a mass basis.

Eliminate the need for mass inspections, as the way of life to achieve quality, by building quality into the product in the first place. Require statistical evidence of quality improvements.

You can not save money if you are more worried about money, than you are about quality.

 

4. End lowest tender contracts:

End the practice of awarding business on the basis of price tag along. Instead, minimise total cost. Move toward a single supplier for any one item, on a long-term relationship of loyalty and trust.

Without adequate measures of quality, business drifts to the lowest bidder, therefore the result is low quality and high cost.

Price has no meaning without measure of the quality purchased.

End the practice of awarding business on a price tag alone. Instead, require meaningful measures of quality along with price.

Reduce the number of suppliers for the same item, by eliminating those that do not qualify with statistical and other evidence of quality.

The aim is for both parties to work together, by minimising variation to increase quality, and to minimise total cost (not merely initial costs) for both parties.

This may be achieved by moving toward a single supplier for any one item, on a long term relationship of loyalty and trust.

It will lead to continuous improvement between both parties and as a result you will get quality supplies at reduced costs. This is why Japanese manufacturers are so closely aligned to their suppliers.

We often spend lots of time and money to find better suppliers and shift rapidly between them for slight monetary gains. Instead of getting vendors to compete on price think long term. Purchasing managers have a new job and must learn it.

Today many organisations just outsource to the cheapest supplier, and often to multiple suppliers within the same business unit or project.

 

5. Improve every process:

Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs.

Constantly improve the production and service system to improve quality and productivity, thus decreasing costs.

Accept nothing is ever good enough. Improve constantly and forever every process for planning, production and service.

Improvement isn’t a project with a finite end. Instead, think continuous, never ending improvement.

Institute innovation.
Everyone should search continually for problems in order to improve every activity in the company, to improve quality and productivity and thus to constantly decrease costs.

Finding what’s wrong is not improvement. Plugging leaks is not improvement. Don’t look at outcomes or defects, instead look at what produces the defects.

There should be continual education on waste and continued improvement of quality in every activity, this will yield a continual rise in productivity.

It is management’s job to work continually on the system (for example work design, incoming work, improvement of tools, supervision, training and retraining). There in no stopping point in the process of quality management.

The enterprise system and services must keep growing indefinitely in order to catch up with the competitive market.

 

6. Institute training on the job:

Institute modern methods of training on the job.

Provide learning and development. Institute training on the job, training for new skills.

People learn in different ways. Training must be totally reconstructed.

When training, people need to understand what the job is and why it is being done.

Training must be done on the job, learning by doing; going into the work and experimenting with work methods and new ideas, studying the results, and striving for perfection.

A trained worker has more productivity and quality than an untrained one, so giving training sessions will drastically improve the quality of the person, and also directly helps in better performance with regard to product quality.

Institute modern methods of training on the job for all, including management, to make better use of every employee.

New skills are required to keep up with changes in tools, methods, techniques, product and service design.

 

7. Institute leadership of people:

The aim of management should be to help people to do a better job. Management is in need of overhaul.

Leadership is required not supervision.

Leadership is in need of overhaul, the job of leaders is to help people.

Adopt and institute leadership aimed at helping people to do a better job.

Adopt and institute principles for leadership improvement.

The emphasis of management must be changed from sheer numbers to quality. Improvement of quality will automatically improve productivity.

Management must ensure that investigation and actions are taken on reports of inherited defects, system conditions, poor tools, fuzzy operational definitions, variation and all conditions detrimental to quality. You can’t delegate quality, its a road to failure.

The basic principle is that it’s the managers job to coach their staff and improve the system

  • Firstly, they spend time in the work reinforcing the organisations commitment to its customers and to quality.
  • Secondly, they devote time to ensuring the staff doing the work have everything they need to be able to serve the customer.
  • Thirdly, when they have a decision to make about either of the above they get data to base their decisions on. There is no knee jerk, instead they get knowledge.

 

8. Drive out fear:

Drive out fear so that everyone may work effectively for the company.

Extinguish fear so everyone may work effectively for the organisation.

Build trust. Cooperation and collaboration requires a whole different set of values and relationships than that used in the outdated command and control method.

People are afraid of change, any attempt to make things better will lead to a fear of the unknown.

Many organisations are run by fear; fear of not getting their bonus, being afraid that they can’t meet their annual rating, or fear that they will be low on rating ladders.

To achieve better quality people need to feel secure. We need to eliminate fear so that everyone may work effectively for the company. Fear will disappear as management improves and as employees develop confidence in management.

Driving our fear is part of at least 8 of the 14 points.

 

9. Break down barriers:

Break down barriers between departments. People in research, design, sales, technology and production must work as a team.

Break down barriers and silos between departments. In other words build a system.

Traditionally each silo becomes independent kingdoms, each trying to maximise their own figures.

People in research, design, sales, technology and production must work as a team to be able to foresee any production problems, and potential product or service issues.

Unless staff work jointly in a spirit of co-operation, each area will try to do what is best for itself, rather than whats good for the organisation. It means cooperation not competition, everybody wins if the system wins.

 

10. Eliminate exhortations:

Eliminate the use of slogans and exhortations for the work force asking for zero defects and new levels of productivity.

  • Eliminate work standards (quotas). Substitute leadership.
  • Eliminate management by objective. Substitute leadership.
  • Eliminate management by numbers, numerical goals. Substitute leadership.

Eliminate slogans, warnings and targets for the work force asking for zero defects, doing it right first time and new levels of productivity. Such urging only creates hostile relationships.

Posters ask people to do what they can not do.

Posters and slogans on the wall stating “do it right first time”; who can do it right first time, when the stuff someone has to work on is already wrong?

The causes go beyond the power of the work force, as the majority of low quality and low productivity causes result from the system.

If the system has been built around quality, then it will be done right first time, so the slogan will be meaningless.

Ensure you substitute work standards and quotas with effective leadership and effective methods. Substitute management (by objectives, numbers and numerical goals) with effective leadership.

 

11. Eliminate arbitrary numerical targets:

Eliminate work standards that prescribe quotas for the work force and numerical goals for people in management. The responsibility of managment must be changed from sheer numbers to quality.

Numerical goals accomplish nothing.

Traditionally quantity rules over quality.

The cost of caring more about numbers than you do about quality is enormous, it results in high costs finding and fixing mistakes. That money spent produces nothing.

Focus on quality rather than quantity of product. Remove obstacles depriving workers of their right to take pride in their work. Managers must focus on quality, rather than sheer numbers.

Substitute aids and helpful leadership in order to achieve continual improvement of quality and productivity.

A system of continuous improvement yields greater production at lower costs. The focus is not on how many you make, it is on how well you make them.

 

12. Permit pride of workmanship:

Remove barriers that rob workers and people in management of their right to having pride in their work. This means, for example, abolishment of the annual or merit rating and of management by objective.

Remove the obstacles and barriers that deprive workers, and people in management, of their right to take pride and joy in their work. This implies abolition of the annual merit rating (appraisal of performance) and of Management by Objective, all of which creates conflict and competition.

These barriers to pride (a basic human need) among other things, results in low morale and absenteeism.

We need people to have pride in their work, not in their ability to meet ratings.

Again, the responsibility of Team Leaders, Managers, Directors and senior leaders must be changed from sheer numbers to quality.

Fixing points for employees, and ranking them inside the company, infuses competition within that organisation. We want collaboration not competition.

Involve employees, at all levels, in the process of improvement. Supply workers with the proper methods, materials and tools. Managers work on the system that is impeding performance.

 

13. Encourage education:

Institute a vigorous programme of education and self-improvement.

Institute a vigorous program of education and encourage self improvement for everyone.

What an organisation needs is not just good people; it needs people that are improving with education.

Education may not be in a subject that is connected to their work.

Self improvement keeps people’s minds developing. Point 6 is training for the job, point 13 is elevating people’s minds.

Advances in competitive position will have their roots in knowledge. No organisation can survive with just good people, they need people that are improving.

 

14. Top management commitment and action:

Put everybody in the company to work to accomplish the transformation. The transformation is everybody’s job.

Put everybody in the organisation to work to accomplish the change.

Develop a critical mass that will bring about the change; a critical mass including top management.

Create a structure in management who take an active part and who spend time in the work reinforcing the 14 points, and the organisation’s commitment to it’s customers and to quality.

Managers should devote time to ensuring the staff doing the work have everything they need to be able to serve the customer. They use data and real knowledge obtained from the customer’s point of view to make decisions.

Without such a structure no viable long-term benefits will be achieved.

Summary

The 14 points are not a menu you can pick and choose from. Deming intended you use all 14. They are one philosophy.

“The way not to depend on mass inspection (point 3) is to continually improve the process (point 5), to do that you will need quality supplies (point 4), finding a quality supplier takes time (point 1), to do so you will need to adopt the philosophy (point 2)” Lloyd Dobbins

“We want our people to work together, but its hard to do so without point 8, 9, 10, 11 and 12.” Lloyd Dobbins

The 14 points apply anywhere, to small organisations as well as to large ones, to the service industry as well as to manufacturing. They equally apply to any division within a company.

“The 14 points all have one aim, make it possible for people to work with joy and pride” Deming

If you want to learn more about where our current theories of work came from, which led Deming to write the above, then you may wish to read my free ebook entitled Theories of Work: How We Design and Manage Work.

 

Source: CC-M Productions, Inc. 7755 16th Street, NW Washington, DC 20012 ManagementWisdom.com (800) 453-6280wbob@cc-m.com

Source: Vanguard http://www.systemsthinking.co.uk/home.asp

Source: Vanguard Scotland http://www.systemsthinkingmethod.com/

Source: Illustrations by Pat Oliphant http://www.managementwisdom.com/freilofdem14.html

Over 100 Years Later and We Are Still Doing the Same

Through research for my upcoming book and webisode series I have found that some of Fredrick Taylors methods are amazingly similar to those still applied today by some Lean or Six Sigma consultants.

Taylor was one of the earliest advocates of work smarter not harder. He was fixated on efficiency. His methods accomplished this aim by the study of a task and finding the most efficient, least wasteful, method to complete that task.

Taylor was famous for introducing the concept of studying work to seek ways to do it cheaper and faster. Today, Lean and Six Sigma consultants often enter an organisation on the same premise.

 

Taylor & Gantt (of Gantt chart fame who was associated with Taylor for 30 years) studied work with a stopwatch and timed the various activities to determine efficiency data. Today many consultants still time each work activity using a stopwatch.

Taylor & Gantt determined through their time studies how long a job should take, and introduced standardisation and piece-rate pay scales based on the most efficient timings. Today SLAs and monitoring against standard times are often recommended by consultants.

Gantt famously stated “every move a man makes must count”. Today this sounds remarkably similar to the lean waste of “motion”, with consultants studying each move a worker makes to see if any “wasteful motion” can be removed.

I recognise not all Lean and Six Sigma consultants are the same, with some going beyond the tools and not focusing purely on waste removal (e.g. respect the people), but many are repeating methods that were used pre 1900!

Interestingly Shingo cites Taylor as a source for inspiration for baselining along with his time and motion studies, but moved way beyond copying methods used by Taylor, Gantt and Gilbreth.

For those interested in more have a read of Taylor’s The Principles of Scientific Management and Robert Kanigel’s book The One Best Way.

 

To Change Culture, Change the System

In John Seddon’s latest news letter there was a piece called It’s not the people, stupid.

Returning to the problem that managers think they should manage people, a reader sent me this.

A bank is training staff in “The One Best Customer Experience”. The big idea is that the best customer experience engages the 5 senses.

To engage the customer’s 5 senses staff are told to:

  • Shake the customer’s hand when they come in for an appointment and shake it as they leave (touch)
  • play the bank’s own radio station in the branch (sound)
  • make sure that all branches look exactly the same so the customer knows what to expect (sight)
  • make sure the aroma plug- in is topped up and working (smell)
  • and ask whether the customer drinks tea or coffee and have a cup ready for them when they arrive for an appointment (taste)

You couldn’t make it up.

If only the leaders knew the futility of this; in Deming’s terms it’s working on the 5%.

I wonder how much money they are wasting doing so.

This is unfortunately all too common in our organisations. Leaders believe that to change culture, and improve service, can all be done by training their staff. They think that a breakthrough in knowledge is going to lead to a breakthrough in behaviour.

Another example is when many UK banks sent all front-line staff off to hotels to be “trained”, and then told to go back to their branches and “Love the customers“.

When the staff got back to their branches, and the customer came in with a request or a problem, they thought “Thats great, I can use my new training, they told me I could on the training course”.

BUT they needed the branch manager to give them authority, they needed to work together with their manager on solving problems, they needed their manager to talk to head office etc

What reaction do you think they got from their managers? “No, no, no! You do what I tell you to do” or “I cant change what you want, my hands are tied”.

Now what do you think happened? Morale got worse, not better, service got worse, not better.

Its amazing how much money is spent on these kind of training programmes, think how much it cost that bank to train all of their front-line people.
Yet leaders are happy to do it. Why? Because it sounds plausible.

If a consultant turns up and says, “Would you like your people to learn how to love your customer?” which leader is going to say no?

But as Peter Sholtes says

“Changing the system, will change what people do. Changing what people do, will NOT change the system.”

Deming studied how much variation in performance was down to the worker, or down to the organisational “system”, that people work within.

He (and Juran) found the majority of possibilities for improvement are in the organisational “system” (95%) with the remainder with the worker (5%).

As Deming said

“A bad system, will defeat a good person, every time.”

This is very easy to prove. Deming did so in his famous Red Bead Experiment. You can see a video of the Red Bead Experiment here.

If you want to test this out yourself go to any area that deals directly with customers and listen to customer demands. As customers complain about the organisation’s failure to do something, or do something right, look to see if this is down to the worker talking to the customer, or the cause is elsewhere. The majority will be caused elsewhere.

The workers themselves know this is the case. I once conducted the above mentioned demand experiment in a call center. The agents were surrounded by posters informing them to “Do it right first time” and to “Do your best”. The problem with the latter is that people already are.

When at the call center I spoke to one agent who expressed his frustrations at being unable to fix something that was caused elsewhere in the system:

It’s like hearing a baby crying in a locked room, and I don’t have the key.

In our organisations we spend a lot of our time working on the 5% using training, team building, away days, 1-2-1s, appraisals etc  Doesn’t it make more sense to work on the 95% ?

Even when leaders recognise it’s the system that hinders performance, they still believe that this too can be solved by training. Here is a great story by Russell Ackoff on the dangers of this kind of thinking. You can easily replace the words Systems Thinking with your favourite (or current) change programme e.g. Lean, Six Sigma, Agile, TQM, ISO 9000 etc

A number of years ago when I was working on a project for a major automotive manufacturing company, the Executive Vice President asked me if I would give a two-day course on systems thinking to the company’s top 200 managers and executives. I was delighted.

He said he wanted to restrict classes to 20 so that there would be plenty of discussion.

He had the following plan: four sessions of junior vice presidents, three of intermediate level vice presidents, two of senior vice presidents, and finally one of the executive office. The sessions were to be conduct from the lower level up.

At the end of the first session to junior vice presidents one said, “This stuff is great. I would love to use it but you are talking to the wrong people. I can’t introduce it without the approval of my boss. Are you going to get a chance to present it to him?”

I told I would in one of the later courses. He assured me he would hit his boss for approval as he came out of his session. In each of the first four sessions of junior vice presidents the same issue was raised.

In the first group on the second tier, with intermediate level vice presidents, the same issue was raised. I was told they also wanted to introduce systems thinking but could not do so without their bosses’ approval. Again I told them their bosses would eventually be exposed to the same ideas. In each of the three sessions at this level the same issue was raised.

In the two sessions involving senior vice presidents the same issue was raised. They asked if I would have a chance to present the material to the CEO and his executive committee. I said I would. I could hardly wait to hear what the CEO would say.

At the end of the session which he attended he said, “This stuff is great. I would love to use it. But I can’t do it with the approval and support of my subordinates. Are you going to get a chance to present it to them?”

This was a typical organisation, one in which the main operating principle was “Cover your ass.” Application of this principle produced a management that tried to minimise its responsibility and accountability.

The result was a paralyzed organization, one that almost never initiated change of any kind let alone innovation. It made changes only when a competitor made it necessary for it to do so.

When we have training classes that tell people what to do. That’s not going to do it. Humans will be filtering what is being taught through their belief systems. That’s why most cultural training fails.

Deming learned it’s not a problem of the people it’s a problem of the system that people work within. He found that if you want to change behaviour, then you need to change the system, and change management thinking that creates it. Doing so, culture change is then free.

So what is a better method? Well the starting point is a method that involves the initial ‘un-learning’ of what leaders think they know, to enable them to ‘see’ and reflect on their own system. This can’t be done in an office, or in a training room, it can only be done in the work, where the work occurs.

What Did Deming Really Say?

There is a really great Quality Digest Article by Davis Balestracci entitled “What Did Deming Really Say?”

An extract is below.

The 1980 NBC television show, “If Japan Can, Why Can’t We?” introduced the teachings of W. Edwards Deming to U.S. viewers and caused a quantum leap in awareness of the potential for quality improvement in industry.

Those of you familiar with Deming’s funnel rules (which shows that a process in control delivers the best results if left alone) will smile to realize that his rule No. 4—making, doing, or basing your next iteration based on the previous one—also known as a “random walk,” has been in operation for the last 30 years.

Jeff Liker, professor of industrial and operations engineering at the University of Michigan, beautifully describes the random walks that have taken place within the time spans of Six Sigma and Lean. In a private correspondence with leadership expert Jim Clemmer, Liker writes:

“Originally Six Sigma was derived from Toyota Quality Management (TQM) by Motorola to achieve six sigma levels of quality, and then through Allied Signal and GE it morphed to projects by Black Belts based on statistics to become a cost-reduction program – every project needs a clear ROI. In other words, we denigrated the program from a leadership philosophy to a bunch of one-off projects to cut costs. It was a complete bastardization of the original, and it rarely led to lasting, sustainable change because the leadership and culture were missing.”

“A similar thing happened to Lean when it got reduced to a toolkit (e.g. value-stream mapping, KPI boards, cells, kanban).”

“Lean and Six Sigma in no way reflect the original thinking of excellent Japanese companies or their teachers like Deming.”

Clemmer also cites multiple studies from 1996–2007 concluding that about 18 to 24 months after these various quality systems are launched, 50–70 percent of them fail. Liker concurs and feels that the four key failure factors, in this order, are:

  1. Leadership lacking deep understanding and commitment
  2. Focus on tools and techniques without understanding the underlying cultural transformation required
  3. Superficial program instead of deep development of processes that surface problems solved by thinking people
  4. Isolated process improvements instead of creating integrated systems for exceptional customer value

Virtually everyone agrees that the No. 1 barrier to improvement is still top management’s inability to be visibly committed to quality. Is this the “elephant in the living room” or as Clemmer calls it, “the moose on the table”?

Learning at Conferences

  • An ounce of information is worth a pound of data.
  • An ounce of knowledge is worth a pound of information.
  • An ounce of understanding is worth a pound of knowledge.
  • An ounce of wisdom is worth a pound of understanding.
  • That makes an ounce of wisdom about 42,000 ounces of data.

Despite this, most of the time spent in school is devoted to the transmission of information and ways of obtaining it. Less time is devoted to the transmission of knowledge and ways of obtaining it (analytical thinking). Virtually no time is spent in transmitting understanding or ways of obtaining it (synthetic thinking). Further more, the distinctions between data, information, and so on up to wisdom are seldom made in the educational process, leaving students unaware of their ignorance. They not only don’t know, they don’t know what they don’t know.

The reason so little understanding is transmitted by teachers is that they have so little to transmit. They are more likely to know what is right than why it is right. Explanations require discussion if they are to produce understanding. The ability to lead fruitful discussions is not an attribute of most teachers.

Russell Ackoff, 1999

This is why I feel I have greater learning from corridor conversations at events such as LSSC11 than actually in the sessions themselves. Some feel the conference format is outdated, but I’m unsure on the alternative.

We Are Beyond Your Mindset

Your firms are built on the Taylor model. Even worse so are your heads. With your bosses doing the thinking while workers wield the screwdrivers, you’re convinced deep down that is the right way to run a business. For the essence of management is getting the ideas out of the heads of the bosses and into the heads of labour.

We are beyond your mindset. Business, we know, is now so complex and difficult, the survival of firms so hazardous in an environment increasingly unpredictable, competitive and fraught with danger, that their continued existence depends on the day-to-day mobilisation of every ounce of intelligence.

Konosuke Matsushita founder of Panasonic, Technics